New Thums Up x Rap God x Rock Lord
A campaign that changed the face of Thums Up, in every way possible.
Thums Up pretty much went under the knife and got a facelift with the reveal of its new visual identity.
Brief: Be same same but different.
They did that by making a killer music video by the mighty rockstars of India, a.k.a Hanumankind and Vishal Dadlani, and through other toofani antics.
Conceived a cool OOH idea to reveal the new visual identity, shot some cool reels with Hanumankind, Rinku, SKY and Vishal Dadlani for digital, and played a key role in establishing the new tone of voice for the brand.
What did I do?
The OOH installation:
