Brief:
Create a print campaign highlighting the perils of 10-minute delivery - a phenomenon that has seen a rise in recent years.

Idea:
A print campaign that superimposes map routes with a flatlining heartbeat as delivery riders make their way to their destinations.

Orders spill out of their baskets along the way, revealing what they’re putting their lives on the line to deliver, while the accompanying copy questions whether any order is worth the cost.