As a villain, you can be forgiven for every wrong you commit except one. You can’t have biryani with one hand.
The first rule of the biryani club is to never have biryani with one hand.
Biryani is had with two hands. One with biryani, one with Thums Up.
Campaign Line:
Ek haath se Biryani,
dusre se Toofani.
What did I do?
Conceptualised the digital amplification around the biryani TVC, thought of some fun biryani challenges, created a DVC starring Ashish Vidyarthi and wrote lines for the man, the myth, the legend: SRK. (Honestly, my biggest flex yet.)
Digital Amplification:
What do you do when the crime rate against biryani skyrockets? When everywhere you go, you see the cardinal rule of biryani being violated?
You gather a group of people who can protect it and safeguard it.